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#IndieDogDay



Streeties are what we call Indie dogs. So, here at Lives of Streeties, we are jumping at the opportunity to celebrate them. This is an FAQ we put together on #IndieDogDay . We discuss what this day is about, why #IndieDogDay and how to celebrate it. Join us, won't you?


What are Indie Dogs?

Indie dogs is an informal term most people in India use to identify local mixed breed, that are a heady mix of several breeds, including indigenous breeds as well as aboriginal landraces. If that is a mouthful, just think of the street dogs you see, and you know what we are talking about.


Why should we be celebrating them?

Surely you agree that as Indians, we must recognize and appreciate what is unique and special about us, be it our food, our textiles, our language, our history or even things like yoga and Ayurveda. We also need to do the same for our animals – be it wild animals or urban free ranging animals. There is ample evidence to show that that when taken care, fed, neutered and vaccinated, they play a critical role in securing neighbourhoods and keeping a check on rat populations and diseases carried by them. Rats cannot be caught and vaccinated, right? These dogs are also hardy and perfectly suited for Indian homes. We just need to start seeing them for what they are, and their brilliance shines through.


How will this Indie Dog Day help these dogs?

It is meant to create awareness about the value of these dogs, their virtues and their needs. In the least, as awareness increases, people are less likely to hurt them. It is also likely to translate to more people being willing to adopt them and care for them on the streets. The biggest threat these dogs face today is lack of awareness, which leads to fear and apathy, which leads to conflict.


Why should we participate?

There are several reasons to participate. Firstly, if you care about dogs, then your participation can make a word of difference to these dogs. Your voice is strong and you essentially become their advocates and that could mean life or death to a dog somewhere. Creating awareness can increase safety of people around these dogs too. A lot of conflict we read of is coming from a place of lack of awareness and you have the ability to fix that. Of course, you also are part of a cause, that will earn you a whole lot of goodwill and we promise you and your audience can have a whole lotta fun.


Okay, so how do we participate?

Now we are on to the fun stuff! We have a host of ideas for you to get your creative juices flowing. Whatever you do, just enjoy it, like dogs teach us to and do give us a shoutout so that we can jump in too and shine light on your participation.


Don’t forget to use the hashtag #IndieDogDay


Ideas for pet professionals & pet related businesses

· Run a contest and ask people to tag your business and the #IndieDogDay and you could pick winners and give prizes or feature them on your social medial.

· You can feature your own IndieDog clients.

· If you have a physical space, you can put up posters*

· Change your social media banner to reflect the theme


Ideas for pet friendly businesses

· Host community events with talks, painting contests, storytelling contest for children

· If you have a physical space, you can put up posters*

· Special discounts / offers / fun limited edition products / giveaways (Ex: IndieDog themed cup cakes, stickers, themed carry bags etc…)


Ideas for animal friendly schools

· Host a talk on safety around dogs and safe interactions

· Celebrate in school with activities like painting contests, storytelling contest for children

· Screen relevant movies


Ideas for shelters and independent rescuers

· Feature your Indie dogs that have been adopted and in happy homes

· Change your social media banner to reflect the theme

· Feature stories of independent rescuers & streety guardians with the most powerful stories

· Become IndieDogAmbasaddors for a day or a month, in your own circles - apartments, offices, schools, among friends etc…


Ideas for animal lovers

· Change your social media banner to reflect the theme

· Become IndieDogAmbasaddors for a day or a month, in your own circles - apartments, offices, schools, among friends etc…

· Tell your own stories, share pictures and videos with the hashtag

· Share others stories.

· You can put up posters, if you have the space for it.


Social media groups and pages

· Change your social media banner to reflect the theme

· Making a special wallpaper to reflect the them and give it to your audience to use

· Running contests. Reward the best Indie Dog stories by pinning their posts or featuring them.


* Contact us if you’d like PDFs of posters or scripts to use to help you talk to others regarding this topic.